Among the games-specific insights of the report, highlights include:
71% of audiences no longer purchase physical music and 62% no longer buy full-price games
Gen X respondents prioritised Google search to discover new games, while Millennials favoured 85% YouTube and Gen Z respondents prioritised social media
Millennial (38%) and Gen Z (42%) audiences are much more likely to buy games at full price, while Generation X lags far behind at 20%
Generation X favours single-player games and Generation Z prefers multiplayer titles to almost exactly the same degree, while Millennial players remain almost evenly split
Generation X and Millennials are more likely to return to games in order to complete or master them, while Gen Z are primarily motivated by new customisation or community content
Consumption of guides and game help varies by generation, with Gen X indexing higher on tips videos, Millennials on map tools and Generation Z on build guides
Generation X are highly sceptical of AI and more trusting of brand recognition, being 38% less likely to use AI for discovery and 44% less likely to believe that AI summaries are as good as human ones